Privacy Policy

Last updated: 15 April 2026

This Privacy Policy explains how Galerie 14 Ltd (company number 16707589) of 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom, trading as Cheeeky (“Cheeeky”, “we”, “us”, “our”) collects and uses personal data when you visit our website, join our mailing list, or become a member.

If you have questions, contact us at info@cheeeky.com.

1) What data we collect

We may collect the following categories of personal data:

a) Contact and account data

  • Name (if provided)

  • Email address

  • Account login details (e.g., password – stored in encrypted/hashed form where applicable)

b) Membership and purchase data

  • Membership plan and status

  • Payment status and transaction references

    (We do not store full card details. Payments are processed by our payment provider.)

c) Perks and usage data

  • Information about perks you view or redeem (e.g., which offers you click)

  • Technical information needed to provide perks via our partners

d) Referral/invite data

  • If you invite friends, we collect their name and email address as provided by you, to send them an invitation.

e) Technical data

  • IP address, device type, browser, operating system

  • Site usage data (pages viewed, clicks)

  • Cookies and similar tracking technologies (see Cookies below)

f) Communications

  • Emails you send to us and our replies

  • Your preferences (e.g., marketing opt-in/out)

2) How we use your data

We use personal data to:

  • Provide and manage your membership and account

  • Process payments and prevent fraud

  • Provide perks and facilitate redemption with partners

  • Run our prize draws and administer winner verification and prize fulfilment (where applicable)

  • Send service communications (e.g., account notices, confirmations, changes to terms)

  • Send marketing communications (if you opt in, or where permitted by law)

  • Improve our website, products, and offers

  • Monitor and protect our services (security, abuse prevention)

3) Legal bases for processing

We process your personal data under one or more of these legal bases:

  • Contract: to provide your membership, perks and related services

  • Legitimate interests: to improve Cheeeky, prevent fraud, maintain security, and understand how our services are used

  • Consent: for certain marketing and cookie/tracking activities (where required)

  • Legal obligation: where we must comply with the law (e.g., accounting, regulatory requests)

4) Who we share your data with

We may share your data with trusted service providers and partners, including:

  • Third-party partners – to facilitate perks and partner offers

  • Payment processors (e.g., Stripe) – to process payments and prevent fraud

  • Email and communications providers – to send membership and marketing emails

  • Analytics and advertising partners (e.g., Meta/Google/TikTok) – to measure and improve marketing (subject to your cookie choices where required)

  • Technology providers – hosting, database, security, and performance tools

  • Professional advisers – legal, accounting, and insurance providers where necessary

  • Authorities/regulators – where required by law or to protect rights and safety

We only share data that is necessary for the specific purpose.

5) International transfers

Some of our service providers may process data outside the UK. Where this happens, we use appropriate safeguards (such as standard contractual clauses or other lawful transfer mechanisms) to protect your data.

6) How long we keep your data

We keep your personal data only as long as needed for the purposes described above, including to provide services and meet legal/accounting obligations.

Typical retention examples:

  • Membership/account data: kept while your account is active, and for a period after closure for legal and operational reasons

  • Transaction records: kept as required by tax and accounting rules

  • Marketing lists: kept until you unsubscribe or we stop using that list

  • Invitee data: kept long enough to deliver the invite and manage abuse prevention, then deleted or anonymised where appropriate

7) Marketing preferences

You can opt out of marketing emails at any time by using the unsubscribe link in our emails or contacting info@cheeeky.com.

Service emails (e.g., purchase confirmations) are not marketing and will still be sent.

8) Cookies and tracking

We use cookies and similar technologies to:

  • make the site work,

  • understand usage,

  • and (if enabled) measure advertising performance.

Where required, we will ask for your consent via a cookie banner. You can change your cookie preferences at any time via [Cookie Settings] (add link if you have one).

9) Your rights

Depending on your location and applicable law, you may have rights including:

  • access to your data

  • correction of inaccurate data

  • deletion of your data

  • objection to certain processing

  • restriction of processing

  • data portability

  • withdrawal of consent (where processing is based on consent)

To exercise these rights, email info@cheeeky.com. We may need to verify your identity before responding.

10) Security

We take reasonable technical and organisational measures to protect your data. However, no system is completely secure, and we cannot guarantee absolute security.

11) Children

Cheeeky is not intended for children. You must be 18+ to hold a membership or participate in prize draws.

12) Changes to this policy

We may update this Privacy Policy from time to time. The latest version will always be posted on our website with the “Last updated” date.

13) Complaints

If you are unhappy with how we handle your data, please contact us first at info@cheeeky.com so we can try to resolve it.

You also have the right to complain to the UK supervisory authority, Information Commissioner’s Office (ICO). You can find details on their website.